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Overview

A second-year student at Ho Chi Minh City University of Agriculture and Forestry would like to build an app to share funny images and memes with her college friends. 

Design process

I used the Design Thinking method:

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Design process

STAGE 1

Research Method:

- Observation - User Personas
- Consider similar Apps - Competive app

EMPATHIZE

STAGE 1

User Personas

About

- Age: 18 - 26
- Work: Collegue Students

Goals and Needs

- Share photos quickly
- Need to connect, express opinions
- Store favorite images
- Attractive, uncomplicated, easy-to-use interface.

Frustration 

- Difficulty in finding and connecting with students from the same school because photo-sharing apps have a large number of users.
- Share informations with insecure friends
- Delay in updating school activities, trends other students are interested in.

EMPATHIZE

STAGE 1

Consider Similar app

Some images sharing apps are available in the market

- Instagram
- Google Image
- Pinterest 
- CSCO
- We heart it

Tasks

- Review the features of these apps
- Highlights, limitations, unique characteristics of each app that can attract users
- Available functions

DEFINE

STAGE 2

User's Needs

- Share photos and memes among students.
- Photos that are liked and interacted by many people will appear first
- Discuss, exchange ideas about images and memes
- Follow your favorite student accounts, make friends
- Update interactively for photos shared by yourself quickly
- Easy image search
- Share images, not only on the app but also on other platforms.
- Photos are stored, sorted and classified clearly
- Privacy when sharing image
- Invite friends to join the app
- Adjust image before posting (Filter, crop, add text,..)
- Messages
- Popular chart (to see who has the most followers, who have the most upvote images,...

IDEATE

STAGE 3

Design Solutions

- Sharing Images is the main Function of the app.
- Add multiple pictures at once
- Short description lines are attached to the image, add Tags to easily categorize, search and share emotions.
- Under each image there will have features:
   + Comments section: for users to discuss and give opinions.
   + Upvote and downvote sections: to express feelings with images, photos with the most upvotes will appear first and last, images with many downvotes will appear last.
   + Share section: To share images
   + Image save: To save images to personal folders. In the save section except for personal images, users can create folders….
- There is a Search tab for users to easily search for the image they need (Searching by username, tags and image description)
- There is a feature to follow other users to follow and make friends
- Privacy: Besides only students can join, you can choose the users who can see the images you post
- There is invite friends feature
- Adjust image before posting feature (Crop, filter, add text)
- Sending messages between users
- Create a user rating features.

IDEATE

STAGE 3

Priority matrix

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PROTOTYPE

STAGE 4

App Structure

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WIREFRAME

STAGE 4

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Thank you for watching!

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